Friday, November 21, 2008

Business Plan To Go

I recently started reading a great new book: My So-Called Freelance Life by Michelle Goodman. I'm only 2 chapters in, and I already know that it is going to be a great resource for me.

One of the first things she suggests doing is to create a "Business Plan To Go". Now I've been freelancing full-time for over a year and a half. I've been told that business plans are a good idea, but it never seemed to be necessary for me. Well, I've now been convinced that the "To Go" version is a good idea. And if I make it public, I think I'll hold myself more accountable.

The rules:
1. Create a list of 3 realistic goals for the next year
2. Outline a game plan for each
3. Give each item a start date and a deadline

So here it goes!

Call Me Amy Design Business Plan To Go:

1. Get out and self-promote.
Start date: NOW! Deadline: March '09
- Attend more Biznik Events, and create relationships with people I meet
- Send self-promo postcards/emails out to potential clients
- Develop a good "elevator speech"

2. Gain new clients in: Green businesses, non-profits, brides (wedding invites)
Start date: NOW! Deadline: April '09
- Network with these types of people (duh!) at Biznik, WBO, etc.
- Tell my existing clients that I am looking for these things
- Find unique ways to promote myself in these industries

3. Become financially independent
Start date: NOW! Deadline: May '09
- Follow goals 1 & 2
- Keep careful track of how I spend everything
- Create a realistic budget

So there it is. Now I need to look at this often and make sure I do these things!

Monday, May 5, 2008

What a year its been!

Well, its officially been a year since I started this great adventure. I am so thankful to all of my clients who have supported me and referred me to others! Things are going pretty well. My client base keeps expanding all the time, which keeps me pretty busy!

Thank you to all those who have helped me succeed!